@aditionWe’re proud to be known as the non-agency.
At ad-ition we pride ourselves in taking on the title of the ‘non-agency’. We demystify the business of digital and mobile marketing; We’re not interested in winning awards; and We never give you more than you need. Our digital solutions put you and your project needs first, making your success, our reward.
Our Philosophy
We understand that one shoe doesn’t fit all.
In the world of digital media and design, the possibilities are endless. The gambit of ‘cool things’ you should/could do, goes on for infinity. Our approach is to outfit you with the digital strategy that best suits your road map and comes with a 1 – 2 punch for the greatest sustainable gain. Oh yeah … we’ll build in phases for the other ‘cool things’ that weren’t an immediate 'must have’, but we’ll do it together.
We make it our business to know your business.
We do a heck of a lot of research into your market, industry vertical and competition, to set the stage for the next step in your digital strategy and measuring analytics and brand sentiment. Your digital strategy will include things like; content strategy, social media, design, crowd-sourcing, asset integration, SEO, etc….
We get fulfillment out of empowerment!
Our ad-ition team also comes with a skill set suited to training and support. Once we build a digital strategy for our clients and complete implementation, we work together to identify the areas that can be controlled and managed by you. But hey … if world domination isn’t on your radar today … we’ll still be glad to do it all for you, post implementation.
We love stats!!
Oh heck, who are we kidding, we really love anything that measures performance.
What we do
Digital Go-To-Market Strategy for Brands and Products
Content Strategy
Mobile Solutions
Social Media Strategy
Web Design/UX
Web Development
SEO
SEM
Third Party Project Management
Copywriting
Digital Sales and Service Training
How We Do It
Discovery
Research
Gain a deep understanding of your industry, product vertical, and market readiness, as it relates to digital media. Meet with stakeholders to shape the foundation of a digital strategy that is easily accepted and can be easily communicated, both externally and internally.
Competition
What your competitors are doing well, accompanied by what they are not doing so well. This will help shape the digital opportunity for your brand or product and accompanies the market readiness research.
Target Demographic
Determining the target audience that will give your product the greatest amount of brand and product loyalists, through listening and creating bench marking dashboards that highlight the current realities. This stage helps to lay the foundation of your businesses digital market approach
Objectives
What does success look like to you? We’ll create a list of performance gauges that make up your success quotient. These then become the basis for your operational dashboard.
Our Principalss
Beverly Crandon
Beverly Crandon is the founder of ad-ition and an avid content junkie. Aside from spending time with businesses interested in expanding their digital and social presence online, Beverly spends a ghastly amount of time surfing the web for ‘what’s new’.
Beverly is an expert in digital positioning for small to large businesses, through content review and placement and social media integration. Organizations also benefit from Crandon’s sales and training experience, as businesses try to create social media acumen and guidelines for staff.
Beverly Crandon started her career as a National Contact Centre Director for technology based fortune 500 clients and then moved to the world of traditional and new media sales and online strategy, covering verticals such as automotive, real estate, employment, directory, and general classifieds. Crandon’s technology and online sales leadership roles combined, led her down the advocacy path of applying Social Intelligence (SI) as another layer to the day-to-day business acuity, with the intent of raising the relevancy level of companies, in today’s ever-changing online space.
With over 14 years experience in the digital and sales verticals, Beverly has worked with clients such as Google, eBay, Microsoft, Kelley Blue Book, Auto Trader, and Torstar Media Group, amongst many others.
Beverly has spoken throughout the world for organizations such as the ICMA, SNA, and NAA, providing insight on new media strategies for publishers and small businesses, as well as delivering talks on social media integration, social intelligence analytics and engagement.
Ana Gervasio
Ana Gervásio as been independently consulting on various facets of interactive media since 2004. Her aim is to work with talent rich, interdisciplinary teams across a wide range of clients, while leveraging her background as web developer, creative problem solver and strategic thinker.
With over 8 years in the digital space. and the majority of her efforts spent in digital project management. Ana’s client list includes the likes of Yahoo!, Tribal DDB, Universal Music, Henderson Bas and john st. advertising. with vibrant brands such as Coca Cola, Nintendo, Children’s Aid Society and Manulife Financial. This has allowed her to collaborate on a varied assortment of projects. Website development and design, Social Media strategy, interactive campaigns including display advertising, SEM, eNewsletters and Advertorials. Each with the common focus of designing exceptional interactive experiences, identifying customer needs and business opportunities. Ana is also very proficient with traditional verticals, such as print media publishers and proprietors, and knows exactly how to take an offline business online, and/or how to take existing web properties and enhance the look and feel to increase usability and product traction.
Ana lives and plays Toronto, with two Apple computers and iPad and five Moleskines. She has an admitted weakness for brightly coloured shoes, and attends infinite numbers of yoga classes in her spare time.
How We Think
We at ad-ition think it’s important that we not only list the things we can do for you, but that we also give you insight on how we think and the things in the media we are passionate about, hence our company blog. We’ve got thousands of articles for you to ‘thumb’ trough and free webinars for your immediate viewing pleasure or download for consumption later. We even support you circulating our webinars internally to provoke your own digital discussions. Either way, we invite you to take a peek into the minds of our company thought leaders and use our blog as one of the many tools in your resource arsenal.
your pals at ad-ition
